Local SEO Case Study: New Website Build & Organic Traffic Growth

Project Overview

Client Type: Local Service-Based Business
Scope: Full Website Design + Local SEO Setup
Goal: Launch a brand-new local business website and build organic visibility from zero.

Initial Challenge

This business had no prior web presence or indexed pages—meaning zero search visibility and no existing traffic. The client needed not only a website but also a strong SEO foundation to begin attracting leads organically in their service area.

What I Did

✅Website Build

  • Designed a clean, fast-loading, mobile-friendly WordPress website.
  • Implemented technical SEO best practices (schema markup, mobile optimization, fast load times, SSL, image compression, etc.)
  • Structured the site for easy navigation and user experience.

✅ Local SEO Strategy

  • Claimed, optimized, and synced their Google Business Profile.
  • Targeted high-intent local keywords based on service and location.
  • Created SEO-optimized local landing pages for each core service.
  • Built local citations and ensured NAP consistency across the web.
  • Set up Google Search Console & Bing Webmaster Tools for tracking.

📈 Results (in Less Than 3 Months)

From 0 visibility to:

  • 2,290+ Impressions
  • 114 Organic Clicks
  • 5% Average Click-Through Rate (CTR)
  • 15.4 Average Position (Page 2 of Google)

Key Takeaways

  • A well-optimized new site can gain traction fast—even without prior authority.
  • Local SEO fundamentals (GMB, on-page, technical SEO, NAP consistency) create strong results early.
  • Targeting long-tail and local intent keywords allows quicker rankings in competitive spaces.

What’s Next

The next phase includes:

  • Publishing monthly blog content targeting “question-based” and long-tail queries.
  • GMB post updates and local review generation.
  • Link-building with niche-relevant and local directories.

 Summary

“From zero to 2,290+ impressions and 114 clicks in under 3 months—this local website build proves the power of strategic SEO setup and strong local targeting.”